Facebook has been a sleeping giant in the local-reviews game for a couple of years now – just as it’s been a sleeping giant in local search in general for longer. It’s an excellent place to get reviews, because it’s got the user-base, because it’s quick and easy to post a review, and because Facebook reviews don’t get filtered.
My only gripe has been that your Facebook page doesn’t show “review stars” when it shows up in the search results.
Until now:
I tell every client to get at least a few reviews on Facebook (usually with a review handout like this), among many other sites. Unlike Yelp, it’s one site that every business can and should get a toehold in. In that respect, it’s second only to Google in local-search ecosystem.
Now you have an additional motivation to scare up some reviews on Facebook and to work it into your long-term reviews strategy: your average ratings there may show up for brand-name searches near the very top of the page.
In some cases your Facebook stars will show up for broad search terms (as in the first screenshot I showed).
To me, this is good news. The extra visibility means that probably more business owners and customers will pay attention to review sites other than Yelp and Google+. I think quality-control will be an issue for Facebook, but that’s the case everywhere.
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What do you think?
Where does Facebook fit into your review strategy – and will that change?
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