I don’t usually do this, but let’s get theoretical for just a second: Every satisfied customer of yours should bring you more customers. The ideal is for word-of-mouth to do all the work—for your happy customers to refer their friends to you, who … [Continue reading] about 21 Ways to Get Customer Reviews: the Ultimate List
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The Face of Google Places
Google Places isn’t a person. Why would it have a “face”? First of all, who’s in the picture? It's not a yearbook photo of any of the moderators at the Google Places Help Forum. It’s not a goofy doppelganger of Carter Maslan, the former … [Continue reading] about The Face of Google Places
Best Local Search Tools – 2012
It’s possible to get a business visible in Google Places and other local search engines without using any tools…but why would you want to? Sure, you can drive a nail with a brick (or that poundcake your in-laws sent for Christmas), but it’s much … [Continue reading] about Best Local Search Tools – 2012
13 Best-Practices for Picking Google Places Business Categories
The “business categories” you choose for your Google Places page matter—big-time. Your choices can help get your business visible to all the local customers you’re trying to reach, or they can cause Google to pluck your business off the map (and not … [Continue reading] about 13 Best-Practices for Picking Google Places Business Categories