The trouble with most “best-of” roundups is they have a shelf life. They’re fresh and they’re current – which is good. But they also age fast. Not this one. This roundup is like Cher: Even years from now it’ll look pretty much the same. I’ve … [Continue reading] about Best Old Posts on Local Search: the Classics
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12-Week Action Plan for Google Places Visibility
Unless you’re Arnold, furious bursts of action alone probably won’t get you very far. You need a plan for the action. This is especially important if you’re trying to get your business visible in local search – and particularly important if you … [Continue reading] about 12-Week Action Plan for Google Places Visibility
Milestones in a Google Places Campaign That’s Working
Progress in Google Places rankings is non-linear. If you’re #6 for a given search term, the next ranking you achieve might be #2 or #19, but it probably won’t be #5 and then #4. Your business is unlikely to inch up or down in the local rankings. … [Continue reading] about Milestones in a Google Places Campaign That’s Working
21 Ways to Get Customer Reviews: the Ultimate List
I don’t usually do this, but let’s get theoretical for just a second: Every satisfied customer of yours should bring you more customers. The ideal is for word-of-mouth to do all the work—for your happy customers to refer their friends to you, who … [Continue reading] about 21 Ways to Get Customer Reviews: the Ultimate List