About an hour ago I dashed off the following in an email to all the awesome people on my email list – my immediate reaction to today’s update: --- Today Google officially merged Google Places with Google Plus. You’ve probably heard about this. … [Continue reading] about My CliffsNotes on the Google Places-Plus Merger
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Local Search "Pros" Breaking the Hippocratic Oath
No, local search pros aren’t doctors (and no, we don’t even play them on TV). I can’t tell you how to diagnose an autoimmune disease or remedy overbite. It’s probably better that way – at least until I do some serious studying. But I can tell … [Continue reading] about Local Search "Pros" Breaking the Hippocratic Oath
Best Old Posts on Local Search: the Classics
The trouble with most “best-of” roundups is they have a shelf life. They’re fresh and they’re current – which is good. But they also age fast. Not this one. This roundup is like Cher: Even years from now it’ll look pretty much the same. I’ve … [Continue reading] about Best Old Posts on Local Search: the Classics
12-Week Action Plan for Google Places Visibility
Unless you’re Arnold, furious bursts of action alone probably won’t get you very far. You need a plan for the action. This is especially important if you’re trying to get your business visible in local search – and particularly important if you … [Continue reading] about 12-Week Action Plan for Google Places Visibility
Milestones in a Google Places Campaign That’s Working
Progress in Google Places rankings is non-linear. If you’re #6 for a given search term, the next ranking you achieve might be #2 or #19, but it probably won’t be #5 and then #4. Your business is unlikely to inch up or down in the local rankings. … [Continue reading] about Milestones in a Google Places Campaign That’s Working