I’ve always liked the part of cookbooks with the “substitutions” chart. It’s a life-saver for those of us who buy all the right ingredients at the market but gobble up half of them before we can cook anything. One reason I like the substitutions … [Continue reading] about Local SEO “Substitutions”
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Yelp Ranking Factors
For a while I've pondered a simple question: how does Yelp.com rank the businesses listed on it? A few of my clients have wondered that, too. They’ve asked, “Phil, my local rankings in Google are great, but why am I only on page 2 of Yelp for my … [Continue reading] about Yelp Ranking Factors
17 Questions with Darren Shaw – Creator of the Local Citation Finder
Recently I had the pleasure of grilling Darren Shaw of Whitespark.ca about his “Local Citation Finder” – the ultra-handy local-search optimization tool he created. If you’ve spent more than a few minutes grappling with local SEO, you’ve probably … [Continue reading] about 17 Questions with Darren Shaw – Creator of the Local Citation Finder
Can You Rank Well in Local Google without Revealing Your Street Address Anywhere?
If you run your business from home and don’t want your address to be visible in Google, on your site, or on third-party sites…then yes, you should still be able to rank just fine in the Google+Local search results. But balancing local visibility … [Continue reading] about Can You Rank Well in Local Google without Revealing Your Street Address Anywhere?
Is Google Maps Piggybacking off of Yelp (Again)?
I just saw something I’ve never seen: an organic search result for a business listed on Yelp.com, with a gray Google Map pin as part of the search result. Take a look at this: That was when I typed in that business from my crib in North … [Continue reading] about Is Google Maps Piggybacking off of Yelp (Again)?