Yesterday the one and only Mike Blumenthal wrote a dead-on post about the TARFU situation that is Google+Local - which he aptly calls a "train wreck." Some of the lowlights he touched on included: 1. The fact that Google hasn’t made it clear … [Continue reading] about How the Google+Local Train Wreck Is Good for Business
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Low-Hanging Fruit on Google+Local Pages
Google Places has been gone for 6 months now, and “Google+Local” has been its replacement ever since. This has been the first phase – and probably the longest phase – in Google’s effort to move everyone’s business onto Google Plus. The transition … [Continue reading] about Low-Hanging Fruit on Google+Local Pages
IYP Ranking Factors: Getting Visible in Local-Biz Directories
IYPs – short for “Internet Yellow Pages” – get a bum rap. Some of it is true: Yes, they’re directories, not search engines. Yes, some of them are mere flies on the windshield of Google. Yes, we often harbor murderous fantasies when one of … [Continue reading] about IYP Ranking Factors: Getting Visible in Local-Biz Directories
Matchmaking Advice for Local SEOs and Business Owners
Most business owners and the local SEOs they hire get along pretty well, in my experience. But when it doesn’t “work out,” usually the cause was avoidable. Not that one person is unethical. Not that one person is an Aries and the other is a … [Continue reading] about Matchmaking Advice for Local SEOs and Business Owners
FAQ about Local-Business Reviews (on Google+Local and Third-Party Sites)
I’ve been asked many great questions about customer reviews. And rightly so. Reviews are a major factor in your local rankings in Google+Local and elsewhere, and they’re one of the very biggest factors in getting customers to choose you over the … [Continue reading] about FAQ about Local-Business Reviews (on Google+Local and Third-Party Sites)