Today I had the honor of speaking on the "Local" panel at SMX West. Just thought you might like to see the slides from my presentation on customer reviews - more specifically, how to get them using what I call the "zigzag" approach to requesting … [Continue reading] about My SMX West 2013 Presentation on Customer Reviews
Blog
Local Citations You Do NOT Want
Citations help your local rankings and overall visibility to customers. The more you can rack up, the better – right? Wrong. There are some sites you simply don’t want your business to be listed on. If I had to categorize them, I’d call them … [Continue reading] about Local Citations You Do NOT Want
Studied for Your Google+Local SATs?
It’s my pleasure to publish the first guest post that’s made its way onto this blog. Colan Nielsen of Powered by Search has impressed me over the last few months with the knowledge he shares over at Linda Buquet’s forum, and I really liked an idea … [Continue reading] about Studied for Your Google+Local SATs?
New Tool for Customer Reviews: Whitespark’s Review Handout Generator
About a year ago, Darren Shaw of Whitespark.ca and I had an idea: Wouldn’t it be nice to have a free and easy way to make a single page of instructions that walks your customers through how to post a review on your Google+Local page? Darren had … [Continue reading] about New Tool for Customer Reviews: Whitespark’s Review Handout Generator
Best Local Search Infographics, Charts, and Doodles
If you read everything that’s been written about local search, you’ll know a lot. Easier said than done. There’s a ton to read because there’s even more to know. It can be overwhelming. It never stops being overwhelming. The longer I do … [Continue reading] about Best Local Search Infographics, Charts, and Doodles