Some local-search pros are narrow. They’ve only helped business owners in one industry, or in one country. Or maybe in a couple. Then there are the adventurous ones, with all kinds of experience. You won’t find a better representative of the … [Continue reading] about International Local SEO: Nyagoslav Zhekov
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How to Name Your Local Landing Page(s)
Your landing page matters if you want to be visible in the local search results. The landing page – also known as the URL you enter into the “website” field of your Google Places page (or Google Plus listing if you’ve … [Continue reading] about How to Name Your Local Landing Page(s)
23 Things That Won’t Hurt Your Local Search Rankings
Ranking well in local search is a matter of doing 3 things at once: 1. Working on the factors that help you; 2. Avoiding getting hurt by the factors that can hurt you, and 3. Not wasting time and effort on the stuff that doesn’t count. I talk … [Continue reading] about 23 Things That Won’t Hurt Your Local Search Rankings
The Full List of Google Local Business Listing Crimes
Google’s rules for local business listings are notoriously and unnecessarily confusing. Always have been. All the more so now, given that some business owners have to know and follow both the guidelines for Google Places and for Google Plus. You … [Continue reading] about The Full List of Google Local Business Listing Crimes
Lightning Round Q&A on Local SEO
A few days ago, I asked the good people on my email list to send me their questions. They’ve always sent me great questions, and I always take a crack at them. But local search – and Google+Local in particular – is as messy and complex as … [Continue reading] about Lightning Round Q&A on Local SEO