The Last Local SEO Guy You'll Ever Need
It may not be springtime, but it’s time for a little housecleaning. Local SEO - like its organic cousin - is filled with myths. By “myths,” I mean misinformation and other junk that’s piled up over time. One reason for the myths is local SEOs … [Continue reading] about Top Local SEO Myths
Don Campbell is a smart guy - and busy. For at least as long as I’ve been in “local,” his company - Expand2Web - has been hooking up small-to-medium business owners with affordable, solidly built, professional Wordpress sites. He knows his local … [Continue reading] about Don Campbell on the GetFiveStars Tool for Getting Customer Reviews and Feedback
Citations can make or break your local SEO campaign, and they’re deceptively tricky. If you want to hire people to help with your citations, how can you be confident they’ll do a good job? I like Andrew Shotland’s post on what to ask a … [Continue reading] about 8 Questions to Ask Local Citation Builders (Before You Hire Them)
I’m talking about the specific tasks in a local SEO campaign that the boss of the company must do personally. The boss: the one person who can’t quit or get fired, who most wants more customers, and who ultimately has to fix any problems that keep … [Continue reading] about Boss Jobs in Local SEO
Many people don’t want to do things that, deep down, they know are good for them. Asking customers / clients / patients for reviews can be one of those things. You probably know that reviews are important not only to your local rankings, but … [Continue reading] about Top Excuses for Not Asking Customers for Reviews