The Last Local SEO Guy You'll Ever Need
When I got a custom URL for my personal Google+ page recently, my reaction was “Oh, cool.” If you’re a business owner who’s been offered a custom Google+ URL for your local listing, your reaction is or was probably similar: it’s not an earth-shaker, … [Continue reading] about Should You Accept a Custom URL for Your Google+ Local Page?
…is this: You can’t define what “local” is, in terms of where you rank. In other words, you can’t pick exactly which cities you’ll rank in. You might know that there are two types of “local search”: (1) the Google+ Local, AKA … [Continue reading] about The One Truth about Local SEO I Wish Everyone Understood
You only have so many customers. Many of them are probably happy to write you a review online (especially if it’s as easy as possible). So where should you encourage them to go to post reviews of your business? If you think the obvious answer is … [Continue reading] about Comparison of Local Review Sites: Where Should You Focus Now?
It appears that businesses' Google+ Local listings have gotten yet another facelift. Now they're laid out in two columns. Here's what you see above the fold: Lower down on the page, you'll see double-barreled review action: An early version … [Continue reading] about Google+ Local Listings Get Two Columns
Categories are the forgotten child of local SEO. Though they don’t get much attention, categories do get respect: “Proper Category Associations” is the #1 “Foundational Ranking Factor” listed on 2013’s Local Search Ranking Factors study. (I was … [Continue reading] about Business Categories Lists for Major Local Search Sites