Categories are the forgotten child of local SEO. Though they don’t get much attention, categories do get respect: “Proper Category Associations” is the #1 “Foundational Ranking Factor” listed on 2013’s Local Search Ranking Factors study. (I was … [Continue reading] about Business Categories Lists for Major Local Search Sites
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Considering a Local SEO Audit? Do These 6 Things First
By a “local SEO audit” I mean a list of suggestions that tell you (a) what’s wrong with your visibility in local search and (b) exactly what needs to be fixed. It’s like getting a physical for your business. Lots of business owners pay me to show … [Continue reading] about Considering a Local SEO Audit? Do These 6 Things First
Local Citation-Building Workflow (in a Nutshell)
A smart dude once said that “If you can't explain it simply, you don't understand it well enough.” I have as many questions as anyone else about local citations, but I can explain in pretty simple terms my suggestions for how you can get yours to … [Continue reading] about Local Citation-Building Workflow (in a Nutshell)
“Can I Get a Temporary Location to Rank in Google Local Search?”
A client of mine asked me a great question the other day: He owns a water-damage-restoration service in the part of Colorado that’s had major flooding. He wanted to know to what extent he could get visible in the Google+ Local (AKA … [Continue reading] about “Can I Get a Temporary Location to Rank in Google Local Search?”
BrightLocal Webinar on Local Reviews
Today I had the pleasure once again of speaking on a webinar put on by BrightLocal. It’s part of the InsideLocal series of webinars that’s been going since July, and that will continue through the end of the year. The one today was all about … [Continue reading] about BrightLocal Webinar on Local Reviews