Google has handled “Plus” reviews very differently in 2013 from how it handled them in 2012. The powers-that-be at Google now seem to want customers to leave reviews, and for business owners to ask customers for reviews. Sounds … [Continue reading] about Google’s March to the Reviews Sea: What’s the Next Stop?
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Should You Hire an Industry-Specialist Local SEO?
A few local SEOs I’ve consulted for have asked me whether they should specialize. In other words, should they offer their services only to business owners in a specific industry? Here's what I said to them: Know exactly why you want to … [Continue reading] about Should You Hire an Industry-Specialist Local SEO?
2nd Edition of Free 7-Step Guide to Local Search Visibility
Note - 10/31/16: I've released the 3rd edition. You can get it here. If you're on my email list and didn't get the link to the 3rd edition, email me. About time, huh? For roughly the past 18 months I’ve wanted to write a 2nd edition of my free … [Continue reading] about 2nd Edition of Free 7-Step Guide to Local Search Visibility
Yelp: "Filter" Is Now a Dirty Word
Yelp has stopped referring to reviews as “filtered.” Go to the Yelp listing of any business that had some of its reviews gobbled up, and scroll down until you find the little gray link right below the “Write a Review” button and below any reviews … [Continue reading] about Yelp: "Filter" Is Now a Dirty Word
Why Does Your Business Deserve Success in Local Search?
What’s really different about how you’ve represented your business online? Do you have 100+ blog posts that help make a potential customer’s life a little (or a lot) easier? (Update - January 2014: here are 100 practical ideas for blog … [Continue reading] about Why Does Your Business Deserve Success in Local Search?