Right now I’d like to nuke the two most-common excuses I hear business owners make for not putting a little of their expertise into blog posts: Excuse 1: “I don’t have time,” and Excuse 2: “I don’t know what to write about.” There are a few good … [Continue reading] about 100 Practical Ideas for Small-Business Blog Posts
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21 Pages a “Small Local Business” Site Needs for Tip-Top Local Visibility
What pages on your site can help you snag some better local rankings - and customers? And do you have those pages on your site? May seem like basic questions. But if most of the sites I see are any indication, most business owners haven’t lost … [Continue reading] about 21 Pages a “Small Local Business” Site Needs for Tip-Top Local Visibility
50 Examples of Title Tags That Rock at Local SEO
Title tags have been around forever (at least in Web years), and they’re not particularly sexy. But they’ve always been a big influence on rankings, and probably will be for at least a while. People ask me how I’d write a title tag. It’s a good … [Continue reading] about 50 Examples of Title Tags That Rock at Local SEO
Will Yelp Transplant Your Reviews?
Yelp reviews aren’t something you want to lose, if you can help it. Under what circumstances can you get Yelp to move, transfer, or transplant your reviews from one business listing to another? Darren Shaw and I were wondering about that the … [Continue reading] about Will Yelp Transplant Your Reviews?
Are Google Business Photos a Trust Factor for Your Local Rankings?
I’ve never known much about Google’s Business Photos program. But it’s always sounded cool: If you have a bricks-and-mortar business location, you can pay a Google Trusted Photographer to come in and take photos that allow customers to take a … [Continue reading] about Are Google Business Photos a Trust Factor for Your Local Rankings?