The Last Local SEO Guy You'll Ever Need
You know when you type in a local search term (like “auto repair”) into Google and you see a business’s Facebook page or Yelp page or YouTube video or channel (or even its YellowPages listing)? Well, if your business has good rankings for one of … [Continue reading] about Your Field Guide to “Barnacle” Local SEO
If you give a hoot about your business’s online reviews, you’ll want to pick up a copy of a great book that just came out today. As the name suggests, Five Stars is all about reviews - particularly “local” reviews (Google+, Yelp, etc.). Five … [Continue reading] about Great Book: “Five Stars: Putting Online Reviews to Work for Your Business”
Right now I’d like to nuke the two most-common excuses I hear business owners make for not putting a little of their expertise into blog posts: Excuse 1: “I don’t have time,” and Excuse 2: “I don’t know what to write about.” There are a few good … [Continue reading] about 100 Practical Ideas for Small-Business Blog Posts
What pages on your site can help you snag some better local rankings - and customers? And do you have those pages on your site? May seem like basic questions. But if most of the sites I see are any indication, most business owners haven’t lost … [Continue reading] about 21 Pages a “Small Local Business” Site Needs for Tip-Top Local Visibility
Title tags have been around forever (at least in Web years), and they’re not particularly sexy. But they’ve always been a big influence on rankings, and probably will be for at least a while. People ask me how I’d write a title tag. It’s a good … [Continue reading] about 50 Examples of Title Tags That Rock at Local SEO