Some business owners think the best way to rank in many cities in the local search is to have many websites. That’s a losing strategy. They build microsites - by which I mean a bunch of small, usually almost identical sites with names … [Continue reading] about Microsites for Local SEO: the Pros and Cons
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Factual Improves “Submit a Business” Form
Now you don’t even have to wade through the guidelines and send an email to the right people to get your business listed on Factual. You can just go to https://www.factual.com/contact and type your info to the right of the prompts in the “Your … [Continue reading] about Factual Improves “Submit a Business” Form
How NOT to Structure Your URLs for Local Rankings
17 Sites That Allow Private or Anonymous Reviews of Local Businesses
Some of your customers, clients, or patients might only review you if they don’t have to reveal their names in the review. Why? They might be embarrassed about the problem that caused them to come to you. They might need privacy to give … [Continue reading] about 17 Sites That Allow Private or Anonymous Reviews of Local Businesses
What 8 Years of Pay-per-Click Has Taught Me about Local SEO
Most people don’t know I also help clients with pay-per-click advertising - mostly AdWords. I’ve been doing PPC for longer than I’ve been monkeying around in local search - since mid-2006. I’ve used it for some clients’ businesses, and for mine … [Continue reading] about What 8 Years of Pay-per-Click Has Taught Me about Local SEO