The Last Local SEO Guy You'll Ever Need
What’s with the name? It’s a portmanteau of local and hocus pocus. Just my way of referring to semi-common local SEO practices that I think are superstition. We talked about “Local SEO Myths” in 2013. But there’s even more to say. In that … [Continue reading] about Locus Pocus
Step 1. Commit - or don’t. What do you want? What disaster are you trying to keep away from your reputation? You’ll need to be patient and have a little fire in your belly - no matter what you’re trying to accomplish or avoid. And you’ll … [Continue reading] about How to Execute the Perfect Local Reviews Strategy
Do you rank page-one in the organic results, but seem locked out of the Google Places (AKA Google+ Local) results? If this situation looks something like yours… ...then you might have what I call “detached” local rankings. In other … [Continue reading] about How to Troubleshoot: Good Organic Rankings, No Google Places Rankings
Putting your business’s NAP info - name, address, phone - on your site is a basic step you take if you want to rank well in the local results. It’s also common sense if you’re trying to attract local customers. Still, I get questions all … [Continue reading] about 10 Guidelines for Putting NAP Info on Your Site for Local SEO
Some business owners think the best way to rank in many cities in the local search is to have many websites. That’s a losing strategy. They build microsites - by which I mean a bunch of small, usually almost identical sites with names … [Continue reading] about Microsites for Local SEO: the Pros and Cons