The Last Local SEO Guy You'll Ever Need
One of my clients - we’ll call him Greg - asked me a great question the other day: He wanted to know whether to gear his review-encouragement efforts toward smartphone users or toward desktop / laptop users. I knew the ins and outs of his … [Continue reading] about Local Reviews Strategy: Mobile vs. Desktop
The worst part of local SEO isn’t that it’s tough or time-consuming. The worst part is it’s daunting. It’s easy to get paralyzed and procrastinate - or not progress at all. That’s partly because you have to search hither and yon just to figure … [Continue reading] about Local SEO Victory in 5 Minutes a Day: Doable Baby Steps
Yes, it’s tough to build a site that’s more than an online paperweight, and improve your rankings, and get reviews, and so forth. If you’re not visible in Google Places and beyond but you’re trying, at least you’re headed in the right … [Continue reading] about 7 Mental Traps That Keep Businesses Down in the Local Rankings
What should you put in the “Website” field of your Google Places page: the URL of your homepage, or of one of your location pages? You know it can affect your rankings. Which one do you pick? I suggest you use your homepage as your landing page, … [Continue reading] about Your Google Places Landing Page: Homepage or City-Specific?
The Ise Shrine is pretty cool. The Emperor of Japan had it built in the 7th Century. It’s made of untreated wood, yet it’s stood for over 1300 years. How? Because master carpenters rebuild the whole thing - board by board - every 20 … [Continue reading] about How to Structure Your Site for Local Search Visibility That Lasts