Google no longer requires reviewers to use their real names when reviewing businesses on Google+. This is a complete turnaround of the policy Google has had for the last few years. It’s the latest step in Google’s long push to get more Plus … [Continue reading] about Real Names Not Needed for Google+ Reviews: Smart or Stupid Move?
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Low-Tech Local SEO Fix-ups for Your Site
You can’t make big or technical changes to your site, for whatever reason. (Maybe you just aren’t sure how.) Your options may be limited, but you still want to start ranking in Google Places and elsewhere. Maybe your webmaster pulled a Houdini … [Continue reading] about Low-Tech Local SEO Fix-ups for Your Site
How to Pick (or Improvise) the Right Schema.org Markup for Your Local Business
This one’s going to take a little ramp-up. Hang with me. What’s Schema? Schema.org is a type of markup for your site that Google, Bing, and Yahoo promote. The idea is it helps you tell search engines exactly what a specific piece of content on … [Continue reading] about How to Pick (or Improvise) the Right Schema.org Markup for Your Local Business
The Dark Side of Local SEO
Visibility in the local rankings is a good thing. If I didn’t think so, I’d do something else for a living. And if you didn’t think so, you wouldn’t be reading this :) But even high rankings in Google Places and beyond can create side-effects … [Continue reading] about The Dark Side of Local SEO
Local Citation Cleanup Hack: Check BBB
This is one of the few posts I’ve done that’s probably more applicable if you’re a local SEO geek than if you’re a business owner. But I hope it’s useful in either case. As you probably know, having inconsistent NAP info floating around the Web … [Continue reading] about Local Citation Cleanup Hack: Check BBB