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Apple has finally given business owners (and SEOs) a self-serve way to add or edit listings on Apple Maps. You can do it at MapsConnect.Apple.com. For over two years there have only been workarounds that don't always work. So the recent news … [Continue reading] about Apple Maps Local Business Category List
What good are your reviews if nobody sees them? Whenever possible, you should show them off on your site by using a review “widget” or badge. Many review sites offer them for the taking. But review widgets and badges are more than flashy … [Continue reading] about Ultimate List of Review Widgets and Badges for Your Local Business Website
A good review means it’s Miller Time and a bad review is just a black eye - right? No. You’ve got a little more work to do. The better you understand your reviews, the better you understand your customers and your business. That’s how you’ll … [Continue reading] about Mining Your Online Reviews: 25 Nuggets You Can Use to Get More Local Customers
It’s bad form to offer customers hard incentives to write you reviews. That includes money, products, work, massages, Starbucks cards, Chuck-E-Cheese tokens, or anything else of tangible value. On Google Plus it’s also against the rules. For … [Continue reading] about You Can Incentivize Google Plus Reviews…Just Not in the Way You’d Think
Here’s a question that’s relevant to my post from last week on competitive-intel: Which of your local-search competitors is most worth learning from? One obvious answer would be, “Whoever’s #1, Sherlock.” A lot of times I’d agree that - all … [Continue reading] about Who Stretched Google’s Map?