The Last Local SEO Guy You'll Ever Need
A good review means it’s Miller Time and a bad review is just a black eye - right? No. You’ve got a little more work to do. The better you understand your reviews, the better you understand your customers and your business. That’s how you’ll … [Continue reading] about Mining Your Online Reviews: 25 Nuggets You Can Use to Get More Local Customers
It’s bad form to offer customers hard incentives to write you reviews. That includes money, products, work, massages, Starbucks cards, Chuck-E-Cheese tokens, or anything else of tangible value. On Google Plus it’s also against the rules. For … [Continue reading] about You Can Incentivize Google Plus Reviews…Just Not in the Way You’d Think
Here’s a question that’s relevant to my post from last week on competitive-intel: Which of your local-search competitors is most worth learning from? One obvious answer would be, “Whoever’s #1, Sherlock.” A lot of times I’d agree that - all … [Continue reading] about Who Stretched Google’s Map?
People often ask me what kinds of competitive fact-finding I think can help their local SEO efforts. My answer usually is, “Not what you’d think.” The theory is solid enough: you want to know why your competitors outrank you in the local results, … [Continue reading] about When Can Digging for Competitive Intel Help Your Local SEO?
The rules governing Google Places (or “Google My Business”) have never quite done their job. They’re thick, short on examples, and wide open to (mis)interpretation. The Google Places Quality Guidelines doc doesn’t even contain all the rules you … [Continue reading] about What’s Missing from the Google Places Quality Guidelines?