The Last Local SEO Guy You'll Ever Need
In my experience and probably in yours, the Google Maps / 3-pack results jump up and down constantly, and more often and less predictably than the organic results do. The 3-pack changes when you go from one end of town to another, and they change … [Continue reading] about Why Are Google Maps Results More Volatile Than Organic Search Results?
SEOs collect expenses the way beards collect food. But, unlike one’s scouring pad, few SEO people undergo routine cleansing. That’s fine, but what about when their clients also have a similar tendency to pick up more and more expenses? One or both … [Continue reading] about Culling Tools & Other Expenses: an Easy Solid That SEOs Should Do for Their Clients
After 14 years of nary an incident, and despite pretty solid security SOPs, this site was hacked earlier this month and shot up with malware. It was fine last time you read one of my blog posts, and it’s fine now. Most likely the problem was a bad … [Continue reading] about How a Hacked Site Affects Your Google Business Profile Page and the Rest of Your Local SEO
Why are those rock-solid pages not ranking as they should? Why aren’t those pages helping you pop into the Google Maps 3-pack for certain search terms? Why is one of your Google Business Profiles or one of your “city” pages clobbering the other? … [Continue reading] about Another Underused Local SEO Tool in Google Search Console: the Internal Links Report
It took blood or treasure or both for you to get those new pages written and up on your site. Even before that, you may have struggled in the local search results, struggled to figure out what may help you gain traction, and struggled to set aside … [Continue reading] about 10-Second Local SEO Win: Request Indexing of That New Page in Google Search Console