The Last Local SEO Guy You'll Ever Need
“Phil, how do I get more reviews?” I’m asked that all the time. What I’m almost never asked is who should ask customers, clients, or patients for reviews. That’s a shame, because a good strategy + the wrong person = the wrong … [Continue reading] about Who Should Ask for Reviews: Business Owner or Employee?
You’re the business owner. You’ve paid for help. You’re the local SEO. You’ve been paid to help. Maybe you did help - just not quite enough. Both of you were expecting boom. But all you got was pop…pssffftt. Effective local SEO takes … [Continue reading] about 10 Benefits of a Disappointing Local SEO Effort
There are two intertwined myths about duplicate content: 1: That Google is on the warpath against it, penalizing sites left and right. 2: That duplicate content is a thing - one specific problem. Neither is true, because of one fact: there are … [Continue reading] about 12 Kinds of Duplicate Content in Local SEO: Which Ones Are Trouble?
If you aren’t sure what a local SEO audit is and have no idea how to do one, you’ve come to the wrong place. (In that case, start with Casey Meraz’s monster post.) But I’m guessing your problem is that your local SEO audits don’t go boom. To … [Continue reading] about The 20 Principles of a Dynamite Local SEO Audit
It’s been exactly one week since the latest revision of the Google Places My Business Quality Guidelines. Of all the changes, arguably the biggest change was that Google put the kibosh on “descriptors” - words that you could add to the name of … [Continue reading] about Have Google Places Descriptors Been Grandfathered in?