For a few years now, people like me have told clients and others that it’s probably not a good idea to copy their Google reviews and paste them onto their site as testimonials. The concern is that Google might filter those hard-earned reviews, and … [Continue reading] about Pasting or Embedding Google Reviews on Your Site: Will They Get Filtered?
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Lipstick on a Pig: Google Places “Report a Problem” Requests Now Rejected Even Faster
A couple days ago, Colan of Imprezzio Marketing reported that the next-to-useless “Report a problem” feature in Google Places had been revamped. I was excited. After all, Google made it easier to specify what problems a listing has, which in … [Continue reading] about Lipstick on a Pig: Google Places “Report a Problem” Requests Now Rejected Even Faster
Who Can Write You an Online Review – Besides Customers?
Tricky question. Let’s start with the obvious gold standard: your customers write openly about their experiences with you in online reviews, and you did such a good job for them that those reviews glow. Anyone who types in your name can easily … [Continue reading] about Who Can Write You an Online Review – Besides Customers?
Which Local Review Sites Are on Your Side?
Not all review sites play games with customers and business owners. In that way, Yelp and Google+ are outliers. Reviews there are important, of course. But if you run into difficulty getting reviews there, the last thing you should do is throw … [Continue reading] about Which Local Review Sites Are on Your Side?
20 Local SEO Techniques You Overlooked (Almost)
We local-SEO geeks talk about the same old basic principles a little too much: clean up your citations, don’t get penalized by Google, be mobile-friendly, earn “local” links, create “unique” content, deserve reviews, ask for reviews, etc. It’s all … [Continue reading] about 20 Local SEO Techniques You Overlooked (Almost)