Tricky question. Let’s start with the obvious gold standard: your customers write openly about their experiences with you in online reviews, and you did such a good job for them that those reviews glow. Anyone who types in your name can easily … [Continue reading] about Who Can Write You an Online Review – Besides Customers?
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Which Local Review Sites Are on Your Side?
Not all review sites play games with customers and business owners. In that way, Yelp and Google+ are outliers. Reviews there are important, of course. But if you run into difficulty getting reviews there, the last thing you should do is throw … [Continue reading] about Which Local Review Sites Are on Your Side?
20 Local SEO Techniques You Overlooked (Almost)
We local-SEO geeks talk about the same old basic principles a little too much: clean up your citations, don’t get penalized by Google, be mobile-friendly, earn “local” links, create “unique” content, deserve reviews, ask for reviews, etc. It’s all … [Continue reading] about 20 Local SEO Techniques You Overlooked (Almost)
How to Use Wildcard Searches for Local Keyword-Research: Lightning Round with Mary Bowling
Two little characters - the asterisk ( * ) and the underscore ( _ ) can help your keyword-research. Simply add them to various search terms you type into Google when researching keywords, and autocomplete might spit out phrases you wouldn't have … [Continue reading] about How to Use Wildcard Searches for Local Keyword-Research: Lightning Round with Mary Bowling
Google Helpouts Didn’t Have Time to Bleed
Google Helpouts and Jesse Ventura’s character in Predator have much in common: They both showed early promise, but got killed off way too soon. Well, on second thought, I guess that’s all they have in common. Unlike the just-retired Google … [Continue reading] about Google Helpouts Didn’t Have Time to Bleed