The Last Local SEO Guy You'll Ever Need
So you want to create “city pages” to attract local customers in places where you don’t have an office. How can you make those pages attract customers rather than repulse them, rank well in the organic results, and not get stomped by Google’s … [Continue reading] about 25 Principles of Building Effective City Pages for Local SEO
That’s the name of the talk I gave at MN Search yesterday. I covered 25 quick wins for attracting more local customers when you don’t know what to do next. Some of my suggestions are for local rankings, some for PPC, some for review strategy, and … [Continue reading] about Hauling in More Local Customers…Even When Your Wheels Are Spinning
For a few years now, people like me have told clients and others that it’s probably not a good idea to copy their Google reviews and paste them onto their site as testimonials. The concern is that Google might filter those hard-earned reviews, and … [Continue reading] about Pasting or Embedding Google Reviews on Your Site: Will They Get Filtered?
A couple days ago, Colan of Imprezzio Marketing reported that the next-to-useless “Report a problem” feature in Google Places had been revamped. I was excited. After all, Google made it easier to specify what problems a listing has, which in … [Continue reading] about Lipstick on a Pig: Google Places “Report a Problem” Requests Now Rejected Even Faster
Tricky question. Let’s start with the obvious gold standard: your customers write openly about their experiences with you in online reviews, and you did such a good job for them that those reviews glow. Anyone who types in your name can easily … [Continue reading] about Who Can Write You an Online Review – Besides Customers?