The Last Local SEO Guy You'll Ever Need
Yext has formed tight partnerships with some notable directories in recent years: MapQuest, InsiderPages, and CitySearch, among other bigger sites (and some rinky-dink ones). The core feature of Yext’s “PowerListings” offering is that you can … [Continue reading] about What If Yext Gobbles up More Local Directories?
Google has changed the steps for writing a Google Plus review...again. Unlike 3 years ago, this time Google made the steps a little simpler for customers, clients, and patients. The new “Collections” feature in Google+ seems to have been the … [Continue reading] about Updated for 2015: How to Write a Google Review of a Local Business
Your review count and average ratings are just the tip of the iceberg. Your business might have 200 reviews and a 5-star average and your review strategy could still be a flop. That’s because lots of other factors - I can think of 51 - … [Continue reading] about How to Know If Your Local Reviews Strategy Works
The categories you pick for your non-Google local listings also matter. They influence your rankings within those sites, and seem to influence your Google Places rankings at least a little. I’ve already nagged you to pay attention to your … [Continue reading] about How to Change Your CitySearch Business Categories without Breaking a Sweat
I’ve seen Yelp from many angles: as a local SEO-er, as a local-reviews madman, as a consumer, as a two-year “Elite” reviewer, as a concerned citizen, and as a business owner. That means I’ve got a love like-hate relationship with Yelp … [Continue reading] about 20+ Depressing Observations about Yelp Reviews