When I went to Citysearch today, I noticed a wee something on the homepage: Citysearch has been in the reviews game for years. But this is CS’s first attempt at creating a program akin to Yelp’s well-known “Elite Squad” and Google’s … [Continue reading] about Citysearch Local Rewards: the Newest Answer to Yelp’s Elite Squad
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Interview with Bryan Seely: Google Maps Spam Fighter and Ethical Hacker for the Little Guy
Try to guess which one of these things isn’t true of Bryan Seely: Created fake Google Places pages for the FBI and Secret Service, listed phone numbers he controlled, intercepted their phone calls, and then turned himself in to the FBI to show … [Continue reading] about Interview with Bryan Seely: Google Maps Spam Fighter and Ethical Hacker for the Little Guy
What If Yext Gobbles up More Local Directories?
Yext has formed tight partnerships with some notable directories in recent years: MapQuest, InsiderPages, and CitySearch, among other bigger sites (and some rinky-dink ones). The core feature of Yext’s “PowerListings” offering is that you can … [Continue reading] about What If Yext Gobbles up More Local Directories?
Updated for 2015: How to Write a Google Review of a Local Business
Google has changed the steps for writing a Google Plus review...again. Unlike 3 years ago, this time Google made the steps a little simpler for customers, clients, and patients. The new “Collections” feature in Google+ seems to have been the … [Continue reading] about Updated for 2015: How to Write a Google Review of a Local Business
How to Know If Your Local Reviews Strategy Works
Your review count and average ratings are just the tip of the iceberg. Your business might have 200 reviews and a 5-star average and your review strategy could still be a flop. That’s because lots of other factors - I can think of 51 - … [Continue reading] about How to Know If Your Local Reviews Strategy Works