The Last Local SEO Guy You'll Ever Need
Business hours get no respect from local SEOs. Rarely do we see them as a problem, or as a possible solution to problems. That’s because we seldom scrutinize hours as we would other moving parts on a website, a Google Business Profile page, or … [Continue reading] about Business Hours and Local SEO: 17 Ways to Use Your Hours for Maximum Boom
Are you starting your local SEO work at Customer #0, with few or no connections, few or no resources, and not much certainty as to where to begin? Working on local SEO for this new business may feel like you just moved to a foreign land with only … [Continue reading] about Starting Local SEO with Nothing: 30 Ways to Start Cold and Succeed
I’m not saying you should do this, but if for whatever reason you need to fudge and fib your way through the video-verification of your Google Business Profile page, it’s not that hard to do. First tested in 2016, in recent months that verification … [Continue reading] about Fudging Video Verification of a Google Business Profile
In my experience and probably in yours, the Google Maps / 3-pack results jump up and down constantly, and more often and less predictably than the organic results do. The 3-pack changes when you go from one end of town to another, and they change … [Continue reading] about Why Are Google Maps Results More Volatile Than Organic Search Results?
SEOs collect expenses the way beards collect food. But, unlike one’s scouring pad, few SEO people undergo routine cleansing. That’s fine, but what about when their clients also have a similar tendency to pick up more and more expenses? One or both … [Continue reading] about Culling Tools & Other Expenses: an Easy Solid That SEOs Should Do for Their Clients