You may have considered building a tracking URL and putting it in the “Website” field of your Google My Business Google Places page. You’d do this so that you could see in Google Analytics how many clicks came from people how found you in the … [Continue reading] about Will a Tracking URL Hurt Your Local Rankings in Google?
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How to Migrate or Redesign Your Site and Not Die in the Local Rankings
Clients and others often ask me how they can redesign their site or migrate to a new CMS and not end up committing seppuku in the local search results. I tell them that although there are probably a hundred checklist items they might concern … [Continue reading] about How to Migrate or Redesign Your Site and Not Die in the Local Rankings
Which Local Citation Sources Offer Follow Links?
Pretty much every local listing you create for your business lets you include a link to your website, so that it’s easy for visitors to learn more about you. But most of those are nofollow links - meaning Google’s not supposed to “count” them for … [Continue reading] about Which Local Citation Sources Offer Follow Links?
Asking Customers for Google Reviews in the New Google Plus: What Are Your Options?
Google’s really done it this time. The “write us a Google review” steps that worked so well for so long soon will work no more. In the new layout of Google+, if you send customers to your local page they will see no way to write you a review, … [Continue reading] about Asking Customers for Google Reviews in the New Google Plus: What Are Your Options?
Quick Initial Review of Moz Local Insights (Beta)
Moz Local has come a long way in the last 20 months. It's a handy option for getting some of your most-important listings up and running, especially for new businesses. It isn’t a one-stop shop for all your citation needs - nor is it meant to be … [Continue reading] about Quick Initial Review of Moz Local Insights (Beta)