As a local search engine, Yahoo has long been the equivalent of an '80s hair metal band, still squeaking along decades after its heyday. For the last few years, its only real boon to your local visibility was that it still ranked well in Google … [Continue reading] about Yahoo Local Review Stars No Longer Show in the SERPs
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Announcing the Definitive List of Local Review Sites
How complete is your collection of reviews? To know that, you’ll need to know of all the sites where customers can (and should) review your business. I’ve found 398 local review sites so far. Some you already know about - and may even have … [Continue reading] about Announcing the Definitive List of Local Review Sites
Will a Tracking URL Hurt Your Local Rankings in Google?
You may have considered building a tracking URL and putting it in the “Website” field of your Google My Business Google Places page. You’d do this so that you could see in Google Analytics how many clicks came from people how found you in the … [Continue reading] about Will a Tracking URL Hurt Your Local Rankings in Google?
How to Migrate or Redesign Your Site and Not Die in the Local Rankings
Clients and others often ask me how they can redesign their site or migrate to a new CMS and not end up committing seppuku in the local search results. I tell them that although there are probably a hundred checklist items they might concern … [Continue reading] about How to Migrate or Redesign Your Site and Not Die in the Local Rankings
Which Local Citation Sources Offer Follow Links?
Pretty much every local listing you create for your business lets you include a link to your website, so that it’s easy for visitors to learn more about you. But most of those are nofollow links - meaning Google’s not supposed to “count” them for … [Continue reading] about Which Local Citation Sources Offer Follow Links?