What I like to call “dummy links” are links that you can get with a little commitment of resources, but without having to think too hard. You’ll need to earn some good links (from other, relevant sites to your site) if you want to rank well in the … [Continue reading] about Dummy Links: Part of a Smart Local SEO Strategy
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Why Send Good Customers to Crappy Review Sites?
Isn’t that a huge waste? Think of how hard you worked to learn your craft, start your business, stay in business, get customers, and do a great job for them and earn those positive reviews. That’s why it’s stupid not to ask for online reviews. … [Continue reading] about Why Send Good Customers to Crappy Review Sites?
Online Scheduling: on the Rise in Google and a Local Search Ranking Factor?
I want to emphasize that I have not tested this - even to the extent you can “test” anything in local search. Rather, I’ve just observed a couple things: 1. Google seems to integrate online “Make an appointment” software into local businesses’ … [Continue reading] about Online Scheduling: on the Rise in Google and a Local Search Ranking Factor?
The Most Obscure “Rule” in Google My Business – a Nasty Surprise
A few days ago I wrote about a tricky issue I seem to have figured out based on a hunch: that having two or more Google My Business pages in the same service area can cause problems if you need to owner-verify one of the pages. When I was … [Continue reading] about The Most Obscure “Rule” in Google My Business – a Nasty Surprise
Unverified Google My Business Pages Now Showing in SERPs
Update 4/2/16: This appears to have been a result of a now-resolved bug. Thanks to Priya Chandra for letting me know. How can you tell whether a Google My Business page is unverified? Now Google will just show you in the SERPs if you search for … [Continue reading] about Unverified Google My Business Pages Now Showing in SERPs