The Last Local SEO Guy You'll Ever Need
Last year a client of mine with multiple locations asked me whether she really needed to bother creating a Facebook page for each location. She wanted to have just the mothership page, for her flagship location. Simpler. Less hassle. Less … [Continue reading] about Do You Really Need a Facebook Page for Each Location of Your Business?
People who know enough about local SEO to be dangerous don’t think twice about paying some poor soul to create 200 listings on glitzy big-name local-business directories like GoPickle, MyHuckleberry, and Sphinxaur. They heard about these things … [Continue reading] about Niche Local Citations Don’t Get Enough Love
You want better local rankings. But rankings won’t pay your bills, so you also want to do a better job of converting traffic. One is useless without the other, so you need to do both from the start. A few months ago I weighed in on a Google+ … [Continue reading] about How Do Local SEO and Conversion Rate Optimization Overlap?
Most local SEOs don’t help clients on reviews, much or at all. They can’t outsource it, it doesn’t look like a lot of billable hours on paper, it takes tough love, and they’re not even sure what they’re supposed to do. That’s a shame. Few things … [Continue reading] about 10 Ways Local SEOs Can Start Helping Their Clients Get Reviews
When you search for a specific local business, you may no longer see the knowledge graph appear in the right-hand sidebar. Google appears to be testing its position on the SERPs. The knowledge panel has moved to the left and fully above the fold. … [Continue reading] about Google Makes Local Knowledge Graph King – for a Day?