Last week I spoke at the Brandify Summit in LA. Great event and great audience - full of people who run the local SEO for big companies (e.g. Wal-Mart, Disney, Walgreen's). I talked about how most big companies are awful at encouraging reviews, … [Continue reading] about Review Strategy for Enterprise Local SEO: How Big Brands Can Survive the Reviews Revolution
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Local SEO without the Local Map: What Is It?
Google is still in the early stages of injecting ads into the Google Maps 3-pack. Google never met an ad it didn’t like, so the only question is when (not if) the map pack will become Times Square. The thought of a pay-to-play local map scares … [Continue reading] about Local SEO without the Local Map: What Is It?
Google Shoehorns Critic Reviews into Desktop Local Search Results
Google's hustled on this one. Less than a week ago, reviews from "critics" started appearing in the local search results on mobile devices. Now they're showing up in desktop search results, too. Right now, "Critic" reviews only show up … [Continue reading] about Google Shoehorns Critic Reviews into Desktop Local Search Results
Local Business Directory Support-Team Email Addresses: How to Reach a Human When You Need Help
For reasons that may or may not have to do with local SEO, you need to fix your online listings. Maybe you want to fix 50, or just one. All these sites all make you jump through hoops. You’ve done everything they’ve asked you to. You’ve filled … [Continue reading] about Local Business Directory Support-Team Email Addresses: How to Reach a Human When You Need Help
Do You Really Need a Facebook Page for Each Location of Your Business?
Last year a client of mine with multiple locations asked me whether she really needed to bother creating a Facebook page for each location. She wanted to have just the mothership page, for her flagship location. Simpler. Less hassle. Less … [Continue reading] about Do You Really Need a Facebook Page for Each Location of Your Business?