The Last Local SEO Guy You'll Ever Need
Too few people realize that local SEO is mostly organic SEO plus a few other moving parts. I (and others) have found that without also doing what it takes to rank well in Google’s “10 blue links” results, you won’t grab as much visibility for your … [Continue reading] about Relationship between Local and Organic SEO: a Simple Diagram
Though the first page of Google’s local results usually consists of 3 “local map” results plus 10 organic results, that doesn’t mean your business has 13 chances to rank somewhere on page one. Nor do all pages on your site have an equal chance at … [Continue reading] about Breakdown of Page 1 of Google’s Local Organic Search Results: Who Dominates?
You worked your tail off to get those reviews - on Google or Yelp or Facebook or another site - and want visitors to your site to see them. But you might have refrained from putting them on your site, because of one fear or another. I was gun-shy … [Continue reading] about Should You Copy and Paste Your Online Reviews onto Your Site?
Recently I used the public “Suggest an Edit” feature to propose changes to a couple Google My Business pages that had info I wanted to correct. It’s a good thing I’m one of the good guys, because Google approved all too easily edits to pages that I … [Continue reading] about Using “Suggest an Edit” to Change a Google My Business Landing Page URL: Too Easy and a Little Scary
The nature of your work on a local SEO campaign should change over time, or you’re doing it wrong. How you’ll make progress in week 3 differs from how you’ll make progress in year 3. You’ll do fine if you know which steps can only help you once, … [Continue reading] about One-Time Work vs. Ongoing Work in Local SEO