The Last Local SEO Guy You'll Ever Need
When Google claims it has made “fake” Google My Business listings a rare sight, you’d better check your definition of “fake” or Google’s, because both can’t be right. Yes, those things above your thing on the local map probably are fake listings. … [Continue reading] about What Exactly Is a “Fake” Google Maps Business Listing These Days, Anyway?
Last summer, Yelp quietly started providing embed code that you can use to stick any customer’s Yelp review on your site. As closely as I monitor Yelp, I didn’t know about that feature until now. A few people wrote about it in passing, but I … [Continue reading] about Yelp Provides Embed Code for Showcasing Yelp Reviews on Your Site
If you’ve made any effort to get your business more visible on Google’s local map, you’ve seen competitors whose visibility there surprises you. Either they’re deadbeats and you have no idea why they rank well, or they’re hardworking and you’re not … [Continue reading] about Why Is This [BLEEP]er Outranking Me in the Google Maps Results?
Even the obvious benefits of great customer reviews are almost too many to count. To wit: They take a little pressure off your site to “convert,” because visitors arrive largely pre-sold. They can help you eat up more of page one of … [Continue reading] about The Ridiculous Hidden Power of Local Reviews: Umpteen Ways to Use Them to Get More Business
Google’s local-business pages of yore offered many ways to blow up your rankings - in the good sense or the bad sense. Lots of customizable fields you could stuff full of keyword powder and watch go “boom.” In recent years, though, Google has … [Continue reading] about Your Google My Business Page in 2017: How Hard Is It to Mess Up?