The Last Local SEO Guy You'll Ever Need
Google wants people to make an appointment. Businesses now can add (in the Google My Business dashboard) a link to a “book an appointment” page or similar page. The link will show up wherever your Google My Business page shows up in the local … [Continue reading] about 12 Facts to Know about Google My Business Appointment URLs
Feel like you forgot to check something? Whether you’re the client or the consultant, you need strong intel-sharing for your consultation on local SEO to amount to more than a hill of beans. There’s no one-size-fits-all solution to local … [Continue reading] about Getting or Providing a Local SEO Consultation? Make Sure You Touch on These Points
Longtime competitor Alfred Angelo goes belly-up without warning, so what does David’s Bridal do? Make an irresistible offer on an expertly-optimized page that a panicked bride will click on if she sees it in the search results. In its … [Continue reading] about David’s Bridal’s SEO Person Deserves a Raise
I almost channeled my inner Cosmo editor and called this something like, “17 Ways Writing Can Spice up Your SEO Life!” But that would have made me almost as bad as many local SEOs (and their clients). They often treat writing as an afterthought … [Continue reading] about Secret Weapon of Effective Local SEO: Wordsmithing
It's a shame so many business owners spend more time chasing shiny new objects than they do nailing the fundamentals. Mess up your homepage and your local rankings won’t be all they can be, or you’ll scare away people, or both. It’s of outsize … [Continue reading] about Top 10 Ways Local Business Owners Botch the All-Important Homepage, and How You Can Get Yours Right