The Last Local SEO Guy You'll Ever Need
It's a shame so many business owners spend more time chasing shiny new objects than they do nailing the fundamentals. Mess up your homepage and your local rankings won’t be all they can be, or you’ll scare away people, or both. It’s of outsize … [Continue reading] about Top 10 Ways Local Business Owners Botch the All-Important Homepage, and How You Can Get Yours Right
Getting happy customers/clients/patients to speak up and write online reviews is usually tough. Even if you do everything you should, it’s still tough going. Not all the happy people will speak up, and there’s always a chance the unhappy few … [Continue reading] about Dumb Shortcuts to Getting Online Reviews
In SEO, fixing problems is only half the challenge. The other half is to become notable in some way. Once in a blue moon I get an audit client who says something like: “Phil, helpful action plan there, but I’m a little disappointed you didn’t … [Continue reading] about Local SEO Fairy Tale: No Problems = Good Rankings
You wanted a fresh look at your local rankings, but now you need fresh pants. It’s bad. Or maybe it’s not - at least not the rankings. Of course, it’s possible somebody involved in your SEO/visibility effort messed up, or that many people … [Continue reading] about Did Your Local Rankings Really Sink, or Are You Just Looking at Them Wrong?
You’ve got content you want to stick on your site. Maybe it’s about a specific service or product you offer, or it’s in-depth “educational” info, or it’s your answer to a frequently asked question, or it’s some attempt to reach people in a specific … [Continue reading] about Should You Make It a Page or a Post?