No, this isn’t one of those dreadful “274 Local SEO Tools” posts. Most of those lists suffer from bloat, or come from a seller with an ulterior motive, or are stuffed with affiliate links. Also, because of the constant changes in Google and in the … [Continue reading] about 30+ Internal Resources Every Serious Local SEO-er Should Have or Develop
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Is There Anything You Can DO to Get Yelp Reviews These Days – without a Public Shaming?
For years Yelp has told business owners not to ask for reviews on Yelp. Not that you shouldn’t ask only for positive reviews or tell customers what to say. Not that you shouldn’t ply them with discounts or gift cards or other wampum. You’re not … [Continue reading] about Is There Anything You Can DO to Get Yelp Reviews These Days – without a Public Shaming?
One Phone Number for Multiple Google My Business Pages: Can It Cause Problems?
I tend to suggest using a different phone number for each location of your business, but exactly what’s the downside of using the same number on all of your Google My Business pages? Google’s guidelines don’t tell you to use a location-specific … [Continue reading] about One Phone Number for Multiple Google My Business Pages: Can It Cause Problems?
Q&A on BBB Customer Reviews: Not Just Another Unkempt Local Review Site
Love or hate the Better Business Bureau, it’s one of the bigger sites to have dipped a couple toes in the greenish-brown pond of local business reviews. In my experience it’s a great place to get reviews, as I’ve written. But the current … [Continue reading] about Q&A on BBB Customer Reviews: Not Just Another Unkempt Local Review Site
Moz Local Listings 15 Months after Cancelling: Where Are They Now?
About a year ago I wrapped up a simple test on Moz Local (the paid version): do Moz Local-controlled listings disappear if you cancel? No, from what I can tell. I had tracked the listings for for an ex-client, and 3 months after cancelling they … [Continue reading] about Moz Local Listings 15 Months after Cancelling: Where Are They Now?