The Last Local SEO Guy You'll Ever Need
The name’s a shameless rip-off of Wil Reynolds’s excellent presentation on “The High Cost of Free Traffic.” One reason I’ve got no shame is that that describes the situation perfectly: Although technically your business’s visibility in Google Maps … [Continue reading] about The High Cost of Thinking Your Local Search Visibility Is Free
No, this isn’t one of those dreadful “274 Local SEO Tools” posts. Most of those lists suffer from bloat, or come from a seller with an ulterior motive, or are stuffed with affiliate links. Also, because of the constant changes in Google and in the … [Continue reading] about 30+ Internal Resources Every Serious Local SEO-er Should Have or Develop
For years Yelp has told business owners not to ask for reviews on Yelp. Not that you shouldn’t ask only for positive reviews or tell customers what to say. Not that you shouldn’t ply them with discounts or gift cards or other wampum. You’re not … [Continue reading] about Is There Anything You Can DO to Get Yelp Reviews These Days – without a Public Shaming?
I tend to suggest using a different phone number for each location of your business, but exactly what’s the downside of using the same number on all of your Google My Business pages? Google’s guidelines don’t tell you to use a location-specific … [Continue reading] about One Phone Number for Multiple Google My Business Pages: Can It Cause Problems?
Love or hate the Better Business Bureau, it’s one of the bigger sites to have dipped a couple toes in the greenish-brown pond of local business reviews. In my experience it’s a great place to get reviews, as I’ve written. But the current … [Continue reading] about Q&A on BBB Customer Reviews: Not Just Another Unkempt Local Review Site