The Last Local SEO Guy You'll Ever Need
You’ve noticed or heard that “near me” searches are super-popular, and that you should try to rank for those terms in Google Maps and in the rest of the local search results. Only two burrs in your saddle: How? What happens if and … [Continue reading] about How to Rank for “Near Me” Local Search Terms
Too many local SEOs and their clients take an all-or-nothing approach to link-earning, and that’s a shame. Most SEOs casually take the “nothing” approach and don’t help their clients with links at all, and wonder why their clients’ visibility … [Continue reading] about 11 No-Outreach, No-Content Ways Local SEOs Can Help Businesses Rustle up Good Links
You probably want to reach more customers/clients/patients outside your immediate area. The question is: how? In general, what I recommend is to specialize as much as possible, work your tail off to earn relevant links over time, and maybe create … [Continue reading] about Local SEO for Multiple States: a Case-Study in How to Expand Your Reach
Let’s say you had a bad experience at a local business with half a dozen locations, and you feel the need to review the business. How many bad reviews do they deserve from you? a. One bad review on one site. You’re one customer. You had one poor … [Continue reading] about Want to Smear a Multi-Location Business on Yelp? Just Regurgitate Your Review
The name’s a shameless rip-off of Wil Reynolds’s excellent presentation on “The High Cost of Free Traffic.” One reason I’ve got no shame is that that describes the situation perfectly: Although technically your business’s visibility in Google Maps … [Continue reading] about The High Cost of Thinking Your Local Search Visibility Is Free