The Last Local SEO Guy You'll Ever Need
“I picked you because of your reviews” is nice to hear, especially it’s often. But how do you achieve that? Having “good reviews” isn’t always enough. Plenty of businesses have good reviews, but don’t attract enough business, or rank well, or … [Continue reading] about The Perfect Stack of Online Reviews: How Does Your Local Business Measure up?
Google reviews can help your business for obvious reasons: They’re mighty visible in the Google Maps search results, and searchers pay attention to the reviews (and sometimes believe them). The big problem is just as obvious: Google does an awful … [Continue reading] about 25 Hard Truths of Google Reviews
You’ve noticed or heard that “near me” searches are super-popular, and that you should try to rank for those terms in Google Maps and in the rest of the local search results. Only two burrs in your saddle: How? What happens if and … [Continue reading] about How to Rank for “Near Me” Local Search Terms
Too many local SEOs and their clients take an all-or-nothing approach to link-earning, and that’s a shame. Most SEOs casually take the “nothing” approach and don’t help their clients with links at all, and wonder why their clients’ visibility … [Continue reading] about 11 No-Outreach, No-Content Ways Local SEOs Can Help Businesses Rustle up Good Links
You probably want to reach more customers/clients/patients outside your immediate area. The question is: how? In general, what I recommend is to specialize as much as possible, work your tail off to earn relevant links over time, and maybe create … [Continue reading] about Local SEO for Multiple States: a Case-Study in How to Expand Your Reach