The Last Local SEO Guy You'll Ever Need
Few business owners have used the Google My Business “description” field, now that it’s returned. Even fewer make their description do any work. Google wiped out businesses’ descriptions when it retired GMB descriptions a couple of years ago. … [Continue reading] about 5 Types of Google My Business Descriptions That Go Boom
Google appears to have moved the new-ish "description" field to the top of the right-hand sidebar (AKA the knowledge panel). For the few weeks since Google reintroduced Google My Business descriptions, the description had showed up near the … [Continue reading] about Google My Business Description Gets the Catbird Seat
Google recently added the following to their seldom-enforced list of preferences policies on Google Maps reviews: "Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.” The basic meaning seems clear … [Continue reading] about 4 Ways to Read Google’s No-Cherry-Picking Policy on Google Reviews
This is the first I've seen of the "Services" area in Google My Business. (Update 4/6/18: A few people saw this first a few days ago (h/t Nyagoslav Zhekov), but the rollout seems to have been tiny until now.) The input is pretty structured, … [Continue reading] about Google My Business Now Lets You Specify a List of Services
There are no “solutions” - only trade-offs. Your task is to pick the trade-off - or the combination of them - that works best for you. That applies to most areas of local SEO and marketing (and life), and it applies to your effort to get more good … [Continue reading] about How Should You Ask for Online Reviews? The Pros and Cons of Each Approach