Can Google? Yes. Will Google always index the content in Yelp reviews? Jury’s out. Google can access the content in Yelp reviews you embed on your site (via Yelp’s embed feature), despite the fact that those Yelp reviews are in … [Continue reading] about Can Google Index the Content of Embedded Yelp Reviews?
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How Likely Is Google Maps to Approve That Anti-Spam Edit?
Fighting competitors' spam in Google Maps is an unpredictable, mushy part of local SEO, and it requires the patience of a monk. Competitors ethical and unethical come and go, their rankings bob up and down, and Google flip-flops on policies, … [Continue reading] about How Likely Is Google Maps to Approve That Anti-Spam Edit?
Why Clunky Sites (Often) Punch Above Their Weight in the Local Search Results
By “clunky” I mean a website of which you can say some or all of the following: Doesn’t look smooth. Not mobile-responsive. Built on an old or less-common CMS, or is hand-coded. Doesn’t have an SSL certificate. Has some cruft, like … [Continue reading] about Why Clunky Sites (Often) Punch Above Their Weight in the Local Search Results
Generic, Local-SEO-Friendly Business Names: the Pros and Cons of Using One
You’re considering a change of one size or another to the name your business, in the name of better local rankings. The basic plan is to get a “keyword” and city or other place name into your name. To make that change you might feel the need to … [Continue reading] about Generic, Local-SEO-Friendly Business Names: the Pros and Cons of Using One
Can’t Fix a Spammy Google Maps Name? Try a Partial Edit
Let’s say you have a local competitor with a Google My Business page with a spammy name like “Your Best HVAC Company Cleveland.” You know the real name of their business is “Harry’s Heating,” and you’ve submitted the real name as an edit in Google … [Continue reading] about Can’t Fix a Spammy Google Maps Name? Try a Partial Edit