By “clunky” I mean a website of which you can say some or all of the following: Doesn’t look smooth. Not mobile-responsive. Built on an old or less-common CMS, or is hand-coded. Doesn’t have an SSL certificate. Has some cruft, like … [Continue reading] about Why Clunky Sites (Often) Punch Above Their Weight in the Local Search Results
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Generic, Local-SEO-Friendly Business Names: the Pros and Cons of Using One
You’re considering a change of one size or another to the name your business, in the name of better local rankings. The basic plan is to get a “keyword” and city or other place name into your name. To make that change you might feel the need to … [Continue reading] about Generic, Local-SEO-Friendly Business Names: the Pros and Cons of Using One
Can’t Fix a Spammy Google Maps Name? Try a Partial Edit
Let’s say you have a local competitor with a Google My Business page with a spammy name like “Your Best HVAC Company Cleveland.” You know the real name of their business is “Harry’s Heating,” and you’ve submitted the real name as an edit in Google … [Continue reading] about Can’t Fix a Spammy Google Maps Name? Try a Partial Edit
How Long Does It Take for a User-Submitted Yelp Page to Rank on Page 1 for a Branded Search?
One week or less, from what I’ve seen. A 7-Eleven opened nearby last year, but Yelp didn't have a page for that location. The locally-owned convenience store that used to be at that location had and still has a Yelp page. (Nobody’s reported it … [Continue reading] about How Long Does It Take for a User-Submitted Yelp Page to Rank on Page 1 for a Branded Search?
Scraping Gray SEO Barnacles off the Local Spam Flotilla
“Barnacle” SEO, or the process of getting a page other than a page on your site to rank well in Google’s local organic search results, can be a great way to grab extra local visibility. If your competitors get barnacle SEO to work for them, more … [Continue reading] about Scraping Gray SEO Barnacles off the Local Spam Flotilla