If you want to rank more than a klick or two from your perimeter, you’ll need a few links - from other sites to your site. Most of those sites should be relevant to what you do, where you are, or both. Those links probably don’t need to be hard … [Continue reading] about Local Links vs. Industry Links for Local SEO: Which Is More Likely to Stick?
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12 Kinds of Growth in Local SEO
You don’t just want to become easier to find: you want to be harder to avoid. Higher rankings make you more visible, but alone they don’t make you unavoidable. Your goals will require more than that. You need multiple ways to advance your goals, … [Continue reading] about 12 Kinds of Growth in Local SEO
Photos & Local SEO: Simple Ways to Put More Notches on Your Belt with Images
The biggest problem with most advice on “image SEO” is it focuses too much on what images you should take and how you should take them. Often that advice rests on an assumption that you’re in a photogenic line of work, where it’s both easy and wise … [Continue reading] about Photos & Local SEO: Simple Ways to Put More Notches on Your Belt with Images
Review-Fu: 13 Nimble Ways to Get More and Better Reviews of Your Local Business
In your effort to get reviews that grow your cred and your business, it’s easy to get stale. You ask the same people, in the same way, around the same time, for roughly the same favor. You leave it alone unless and until there’s a big problem or a … [Continue reading] about Review-Fu: 13 Nimble Ways to Get More and Better Reviews of Your Local Business
Why Does One of Your Business Locations Outrank Another in the Google Maps Results?
There’s a long list of reasons one of your Google Business Profile pages might be riding high on the local map while another is buzzard bait. My aim in this post is simple: to help you narrow down the list of possible causes, so you can make your … [Continue reading] about Why Does One of Your Business Locations Outrank Another in the Google Maps Results?