Just because you set your sights on a region doesn’t mean you’ll rank well there. That’s always been true of the service area you pick for your Google My Business page, so why should you care about the service-area settings on local-search sites … [Continue reading] about Which Local Citation Sources Let You Specify a Service Area?
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Google My Business Shakes up Service-Area Businesses: What Has Changed and What to Do
Using Google My Business long has been a murky matter for owners of service-area businesses. Most people have wondered what kinds of addresses are eligible, how many GMB pages they can have, whether to “hide” their addresses from showing publicly, … [Continue reading] about Google My Business Shakes up Service-Area Businesses: What Has Changed and What to Do
The Lowdown on Local Falcon, a New and Different Local Search Rank-Tracking Tool
Tracking local rankings is a tricky matter if you’re a business owner or professional SEO, and even more so if you’re a maker of rank-tracking software. Yet a local-rankings tracker called Local Falcon came out recently and already has carved out a … [Continue reading] about The Lowdown on Local Falcon, a New and Different Local Search Rank-Tracking Tool
Google+ Autopsy for People Who Do Local SEO: What to Know and What to Do
Google constantly tweaks the local search results, but every now and then makes a change that at least seems big. I’m here to tell you the official shuttering of Google+ is not consequential for local SEO, and that your strategy shouldn’t change one … [Continue reading] about Google+ Autopsy for People Who Do Local SEO: What to Know and What to Do
Google My Business Posts Shelf-Life Hack: How to Keep Your Posts from Expiring Soon
The jury’s out on how useful Google My Business posts are, but they have promise. I like ‘em so far. They’re quick and easy to create, and they show up in one of the very few areas of the brand-name search results that you can control. The … [Continue reading] about Google My Business Posts Shelf-Life Hack: How to Keep Your Posts from Expiring Soon