The Last Local SEO Guy You'll Ever Need
Why not make your local competitors work to outrank you? They won’t have to work too hard if you assume Google keeps the Google Maps results clean, because that doesn’t happen much. “Spam patrol” is my name for the process of identifying Google … [Continue reading] about Google Maps Spam Patrol: Why You Need to Do It, and 10 Tips to Make It Doable
What’s the difference between the Google Maps business results and middle school? Well, at one you get lunch and the possibility that the heckling and hounding ends for the day once the bell rings. It's easy to get worn down in local SEO. The … [Continue reading] about How Many Ways Can Someone Troll Your Google My Business Page?
You know the good reasons and bad reasons to hire a local SEO person or company. The pros and cons of doing it yourself are clear, too. What you’re less sure of is: when has the do-it-yourself option piled up enough pros that it’s clearly the … [Continue reading] about When Should You Do Your Own Local SEO?
People who do local SEO are pretty resourceful at rubbing keywords all over pages they want to rank. They’re less creative with the types of pages they try to get to rank. Often those pages are limited to the homepage, a few “service” pages, and … [Continue reading] about 10 Types of Ninja Pages You Can Sneak up the Local Search Results
It’s trickier than you think. You can monitor competitors’ rankings and links until you’re cross-eyed. You can study them with SEMRush, Moz, Alexa , and other tools until hens grow teeth. The insights you get from those activities can have … [Continue reading] about How Can You Tell a Competitor Does Effective Local SEO?