The Last Local SEO Guy You'll Ever Need
If you’ve never done so, log into Google Analytics, then go to “Acquisition,” “Search Console,” and “Landing pages.” There you’ll find a mashup of (1) Google Analytics data on landing pages and (2) Google Search Console data on how specific pages … [Continue reading] about The Local SEO Data Jackpot You Missed: Google Analytics – Search Console Integration
It’s hard enough to keep a lid on competitors’ Google Maps / Google My Business spam. That’s even harder if you don’t know what to expect, or or if you give up because you assume you’re doing it wrong. It's easy to get your spirits crushed. As … [Continue reading] about Hardest Truths of Google Maps Spam
There’s no shortage of info on the “ultimate” local SEO audit, and on all the checklist items big and small that people insist should be in your audit. But there are two intertwined problems: a. Good SEOs aren’t necessarily good at doing audits. … [Continue reading] about 10 Basic Parts of an Effective Local SEO Audit
It may not happen soon - or suddenly or permanently - but the chances are good that sooner or later Google will monetize more of the Map. Maybe all of it will become ad space, or maybe certain features of your Google My Business page will require … [Continue reading] about Your Bunker Plan in Case Google My Business Pushes the Pay-to-Play Button
For better or for worse, you can “buy” your way to the top of Google’s local 3-pack if you have a Google My Business page that already ranks OK, and if you use AdWords, enable location extensions, and meet a few other criteria. It appears … [Continue reading] about Does Google Look the Other Way When a Local Pack Advertiser Spams the Google Maps Results?