The Last Local SEO Guy You'll Ever Need
There’s no shortage of info on the “ultimate” local SEO audit, and on all the checklist items big and small that people insist should be in your audit. But there are two intertwined problems: a. Good SEOs aren’t necessarily good at doing audits. … [Continue reading] about 10 Basic Parts of an Effective Local SEO Audit
It may not happen soon - or suddenly or permanently - but the chances are good that sooner or later Google will monetize more of the Map. Maybe all of it will become ad space, or maybe certain features of your Google My Business page will require … [Continue reading] about Your Bunker Plan in Case Google My Business Pushes the Pay-to-Play Button
For better or for worse, you can “buy” your way to the top of Google’s local 3-pack if you have a Google My Business page that already ranks OK, and if you use AdWords, enable location extensions, and meet a few other criteria. It appears … [Continue reading] about Does Google Look the Other Way When a Local Pack Advertiser Spams the Google Maps Results?
I always like when Google drops a subtle hint about what it wants you to do. If you haven’t done a Google My Business post recently, and if you have a good-sized pile of Google reviews, there’s a good chance Google will auto-generate a “Suggested … [Continue reading] about Google Expands “Suggested Review” Google My Business Posts
Two problems with Google My Business posts are (1) they’re not too visible anymore unless someone searches for your business by name, and (2) people without itchy mouse-fingers only see a tiny preview of the post in the sidebar. Those are … [Continue reading] about One Good Reason to Offer Google My Business Post Offers