The Last Local SEO Guy You'll Ever Need
SEOs often have a hard time with moderation. They tend to sit at extremes and take an all-or-nothing approach - to getting links, building citations, creating “content,” jamming keywords into pages, and so on. If they were actors, they’d be William … [Continue reading] about Is Your Local SEO Person Shell-Shocked, Gun-Shy, and TOO Afraid of Angering Google? How to Avoid the Phobias
You heard you were supposed to blog or pump out other "content." You heard Google likes it, or local customers like it, or you can earn some links from it. At least one of those things didn’t turn out as planned. Now it all seems like a big … [Continue reading] about Hit Blog Post but No Local Traffic or Rankings? 7 Ways to Make That Post Help Your Local SEO Effort
“Hermit crab SEO” is my name for the local SEO tactic of moving to a new place of business, creating a Google My Business page at the new address, and leaving up your old Google My Business page (which still uses the old address) until Google removes … [Continue reading] about Hermit Crab SEO: a Google Maps Ranking Tactic That Should Not Work
Believe it or not, Google’s pretty good about transferring Google Maps reviews from one GMB page to another. It’s hard to tell that from Google’s guidelines, which have a dash of Justice Stewart: "If you’ve made changes to your business, your … [Continue reading] about How to Move Google Reviews between Google My Business Pages Far Apart
3 main problems with most keyword research methods, especially for local search: They tell you what searchers search for, but not what customers search for They rely too much on third-party tools They give you analysis paralysis Most … [Continue reading] about 10 Better Ways to Do Keyword Research for Local SEO