The Last Local SEO Guy You'll Ever Need
One of the first things you notice about Google Maps and the rest of the local search zoo is that usually there’s no single, isolated reason one business outranks another. Rather, all kinds of factors come into play: some obvious, some less obvious, … [Continue reading] about Odd Relationships in Local Search
For most business owners and others who try it, blogging is a frustration factory. The way they go about it, it’s a time gobbler, a grind, and a disappointment until they give up - 47 blog posts and 0 new links, 0 visitors, and 0 customers … [Continue reading] about Seed Audiences: the Most Practical Way to Make Blogging Work for a Local Business
Even people who do a solid job of getting online reviews tend to make the process tougher than it needs to be, because they do the right steps in the wrong order. That can mean unnecessary trial and error, frustration, wasted time, wasted money, and … [Continue reading] about 7 Phases of a Local Business Reviews Campaign That Makes It Rain
You probably know Google’s tendency to mess with the business info you put in your Google My Business dashboard. Whether Google emptied fields you filled out, or “corrected” basic facts about your business, or injected info that may be 100% wrong, … [Continue reading] about What to Do If Google Auto-Updates Your Google My Business Info and Gets It Wrong
This is an unofficial sequel to my February 2019 post called “Google Maps Spam Patrol: Why You Need to Do It, and 10 Tips to Make It Doable.” In that post I explain why you should keep your competitors’ Google Maps / 3-pack spam (or … [Continue reading] about Next-Level Google Maps Spam-Squashing Moves