I’ve seen Yelp’s advertising pitches and other pitches for years. But this email I just got from Yelp HQ this afternoon is new:
The link just takes me to my business dashboard, where I see Yelp’s estimate of traffic to my Yelp page, clicks-through to my site, and their “revenue estimate” of how much money that traffic supposedly got me.
It seems like just another nudge to get you to pay for ads – and to pay for them now, before your link expires in 6 days (!). Not too surprising, given Yelp’s recent struggles.
I like Yelp as a consumer, but hate it as an SEO and as a business owner. This email isn’t going to endear Yelp to most people, although it may yield Yelp a little advertising lucre.
Have you received an email like this? If so, when?
Do you think this is just another ad push?
Leave a comment!
Phil, I get these all the time at least once a month and they are worthless and a bother. I like using Yelp solely for that added citation. However I do use yelp as a business owner to find new leads. I can gather useful insight about a company I maybe interested in targeting.
Funny – I used to get them monthly, for probably a couple of years, and a few months ago they stopped coming. Good riddance!
Thanks, Scott. Were they exactly the same emails, or same intent but different (less-spammy) wording?
Thanks. I agree: Yelp has all kinds of uses. But their marketing tactics are cheesy at best.
I think calling their tactics “cheesy” is actually putting it pretty nicely!
Hence the “at best” part!
Problem is no matter how much traffic one gets on Yelp — the amount of leads (calls, Email inquires, custom form submissions, etc.) is always the same — hardly anything.