I’ve seen Yelp’s advertising pitches and other pitches for years. But this email I just got from Yelp HQ this afternoon is new:
The link just takes me to my business dashboard, where I see Yelp’s estimate of traffic to my Yelp page, clicks-through to my site, and their “revenue estimate” of how much money that traffic supposedly got me.
It seems like just another nudge to get you to pay for ads – and to pay for them now, before your link expires in 6 days (!). Not too surprising, given Yelp’s recent struggles.
I like Yelp as a consumer, but hate it as an SEO and as a business owner. This email isn’t going to endear Yelp to most people, although it may yield Yelp a little advertising lucre.
Have you received an email like this? If so, when?
Do you think this is just another ad push?
Leave a comment!
Scott B says
Phil, I get these all the time at least once a month and they are worthless and a bother. I like using Yelp solely for that added citation. However I do use yelp as a business owner to find new leads. I can gather useful insight about a company I maybe interested in targeting.
Scott says
Funny – I used to get them monthly, for probably a couple of years, and a few months ago they stopped coming. Good riddance!
Phil says
Thanks, Scott. Were they exactly the same emails, or same intent but different (less-spammy) wording?
Phil says
Thanks. I agree: Yelp has all kinds of uses. But their marketing tactics are cheesy at best.
Fred says
I think calling their tactics “cheesy” is actually putting it pretty nicely!
Phil says
Hence the “at best” part!
Chris Calkins says
Problem is no matter how much traffic one gets on Yelp — the amount of leads (calls, Email inquires, custom form submissions, etc.) is always the same — hardly anything.