If you give a hoot about your business’s online reviews, you’ll want to pick up a copy of a great book that just came out today. As the name suggests, Five Stars is all about reviews – particularly “local” reviews (Google+, Yelp, etc.).
Five Stars was written by Gradiva Couzin and Jennifer Grappone – the two super-sharp gals who wrote SEO: An Hour a Day. They’re well-known SEOs and experienced marketers…and easy-to-follow writers.
It’s published by Wiley/Sybex – the same crew that brought you heavyweights like Avinash Kaushik’s books on Google Analytics and Brad Geddes’s Advanced Google AdWords. Like those, Five Stars is a definitive field guide.
I can say from first-hand experience that Gradiva and Jen nailed the approach you need to take if you want more and better reviews: I was the technical editor for the book. You might find a Phil fingerprint or two.
If you want actionable, doable suggestions for how to get more and better reviews, local visibility, and customers, this is the best few bucks you’ll invest all year:
https://www.amazon.com/gp/product/1118689445
Do let me know how you like Five Stars (and how you like your reviews).
By the way, feel free to ask me any questions you might have, or to offer a suggestion on the book. Just leave a comment!
Phil, thanks for the info. Any idea why I can not see a Kindle version of the book?
Thanks, Adrien. Not sure what’s going on with the Kindle edition, but here’s the link I see:
https://www.amazon.com/Five-Stars-Putting-Reviews-Business-ebook/dp/B00HLI9YDS/ref=tmm_kin_title_0/178-7367008-8600543
Phil, thanks for the follow-up. I could not find it when browsing on my iPhone. Now I can. Quick question for you. According to you, does someone rather advanced on the subject will have at least one enlightening Eureka moment when reading the book? Thanks.
I did 🙂
Awesome. Last question before I get the book. Is the book with a lot of graphics? And, if it is, can you confirm that graphics are well rendered in the Kindle version?
There’s a decent number of graphics, but most of them are simple. They come through beautifully on Kindle (I downloaded it just to double-check 🙂 ).
Phil, thanks for sharing this. This is one thing I preach and preach to my clients, GET REVIEWS! I’ll add it to my wish list.
I hope Santa gets you a copy!